Beyoncé Brings Country to the Super Bowl and Beyond
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Beyoncé surprised fans during the 2024 Super Bowl with a Verizon 5G ad tease. Then she dropped two tracks—“Texas Hold ’Em” and “16 Carriages”—confirming a new album called Cowboy Carter.
On March 29, 2024, Cowboy Carter was released. It hit No. 1 on both the Billboard 200 and Top Country Albums, making Beyoncé the first Black woman to top the country chart.
Star-Studded Collaborations
The album blends country with gospel, blues, folk, and pop, and includes collaborations with legends like:
- Dolly Parton
- Willie Nelson
- Linda Martell
- Miley Cyrus
- Post Malone
- Jon Batiste
Grammy Wins and Historic Firsts
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Her duet “II Most Wanted” with Miley Cyrus won Best Country Duo/Group Performance at the 2025 Grammys.
At the same event, Beyoncé made history by becoming the:
- First Black woman to win Best Country Album
- Winner of Album of the Year for Cowboy Carter
These wins also pushed the Recording Academy to split the country album category into two parts starting in 2026:
- Best Traditional Country Album
- Best Contemporary Country Album
Major Live Moments
Beyoncé brought Cowboy Carter to the stage in a big way:
In December 2024, she headlined the NFL Christmas Halftime Show—nicknamed the “Beyoncé Bowl”—performing tracks like:
- “Texas Hold ’Em”
- “Jolene”
- “16 Carriages”
She shared the stage with Post Malone, Shaboozey, and her daughter Blue Ivy.
- On June 19, 2025, during her stadium tour stop in Paris, she surprised fans with Miley Cyrus, performing “II Most Wanted” live.
Cultural Impact
The Cowboy Carter era sparked big conversations:
- It brought attention to Black cowboy history
- Shined a light on Black country artists
- Triggered a cultural shift in mainstream country music